Monica Vinader
Shein
Victoria P Travel
Esmée London
Gini London
Maya Magal
Discover Brighton
Ricks Retro
TaxHoot
Champo
Lounge Underwear
Kru Bali
NewLook
Summer Fridays
Tegen Accessories
Elemis
Pretty Little Thing
Boohoo
Therapie clinic
Privé Luxury Travel
Bright Bikini
Swoon
Chi Chi Clothing
Lé Pirate
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TTC
Steves Windows
AMA
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Esmee London
Full-Service, Solo-Led: How I Grew Esmée London Beyond ASOS.
I led Esmée London’s full social and brand strategy during a pivotal year of growth, managing everything from daily content and influencer campaigns to paid ads, photoshoots, and creative direction.
Services included:
- Social Media Management
- Content Creation
- Photoshoots
Case Study : Esmée London
Objective:
To transition from being a ASOS bestseller to a standalone, recognizable brand, with a brand new visual identity, strong social presence, and international reach.
Approach:
Social Media Management & Content Creation
We started completely from scratch, building a brand-new visual identity and tone of voice for Esmée London. I managed every aspect of their organic content, from strategy and caption writing to post design and scheduling, ensuring consistency across platforms and alignment with their newly elevated brand direction.
Photoshoots
I planned and directed both e-commerce and lifestyle photoshoots, from catalogue imagery for their website to aspirational content for social media. This included sourcing models and photographers, developing detailed vision boards, and providing full creative direction on shoot days. We produced elevated, on-brand content in a variety of settings, including beach location shoots to capture the essence of their summer collections.
Influencer Marketing
I built and executed a large-scale influencer program, including gifting to 100s of influencers globally (UK, US, AUS), as well as managing paid partnerships with larger influencers to amplify brand awareness and drive engagement.
Paid Social Advertising
I led the creative and strategy behind their paid social campaigns, handling copy, creative direction, targeting, and optimization to grow traffic and conversions.
London Underground
As part of their brand elevation, I acted as assistant creative director for Esmee’s London Underground campaign — a major visibility moment with ads featured across the entire network, positioning Esmee as more than just an ASOS label.
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Gini London
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- Influencer Marketing
- Paid Social Ads.
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From 500 to over 7,000 organically within 6 months
Reach increased by 820% following the influencer campaign launch
Consistent 4.3% average, well above fashion industry benchmark
Paid ads led to a 3.6x ROAS in the first campaign cycle
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Follower Growth
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Add to Cart
Building Gini London’s Digital Identity From the Ground Up
Gini London is an independent fashion brand that started by supplying clothing for retailers like Boohoo and New Look. They approached me with the goal of stepping out from behind the scenes and establishing themselves as a standalone brand in the digital space.
Services included:
- Social Media Management
- Content Creation
- Photoshoots
Case Study : Gini London
Objective:
Gini London came to me with almost no social media presence, no clear identity, strategy, or history of influencer or ad activity. Their feed relied on basic studio shots and lacked engagement. The goal was to build a recognisable brand identity, grow their audience organically, and reach new customers through strategic content, influencer partnerships, and paid ads.
Approach:
Social Media Management
I took over full management of their socials — developing a strategy, writing all captions, curating the feed, and creating a consistent brand voice that aligned with their vision.
Photoshoots
To bring the brand to life, I planned and directed multiple street-style photoshoots across London. I handled everything — choosing diverse models, photographers, locations, and overall visual direction. These shoots transformed their content from static product shots to lifestyle-led storytelling.
Influencer Marketing
We launched a gifted influencer campaign focused on Reels, partnering with micro-influencers who matched the brand’s target audience. This campaign massively boosted exposure and engagement.
Paid Social Advertising
I launched and optimised targeted ad campaigns on Meta platforms. The paid ads drove new traffic to their site, increased “add to cart” activity, and supported the growth of their organic following.
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Maya Magal
Esmee London
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- Influencer Marketing
- Paid Social Ads.
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Gini London
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Kru Bali
Gini London
Accelerating your sales streams through a kick ass paid social ads strategy
A performance-focused paid ads campaign that combined brand awareness and retargeting to drive real, measurable results — just in time for the festive season.
Services included:
- Paid Social Ads on Facebook and Instagram
Case Study : Maya Magal
Objective:
The aim was to build a full-funnel Meta Ads strategy that first expanded brand awareness, then strategically converted that interest into sales during Black Friday and Christmas.
Approach:
We implemented a structured, two-phase full-funnel strategy to guide potential customers from initial awareness through to high-intent actions.
Top of Funnel (TOF):
We began with broad audience targeting to maximise reach, generate awareness, and build interest around the brand in the weeks leading up to the holiday season. This phase focused on capturing new eyes and expanding Maya Magal’s visibility to cold audiences likely to engage.
Middle of Funnel (MOF):
Using data gathered from the awareness phase, we executed a refined retargeting strategy — serving tailored content to users who had shown interest. This approach significantly improved click-through rates, drove qualified traffic to the website, and resulted in higher-value actions such as add-to-cart conversions.
12,657 clicks driven via paid ads
Add to cart, from our Christmas campaign 2021
2.2x average return on ad spend (ROAS) across campaign phases
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0
Ad Clicks
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A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Maya Magal
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Discover Brighton
Maya Magal
Case Study : Kru Bali
Objective:
The goal was to model and create high-quality, on-brand content that would enhance Kru’s social media channels and promote their latest collection across digital platforms. This included both clean e-commerce imagery and creative, scroll-stopping lifestyle visuals.
Approach:
Modeling and Content Creation:
I modeled for Kru’s latest collection, working closely with the team to create content that aligned with the brand’s relaxed, Bali-based aesthetic. The shoot captured a mix of clean e-commerce imagery for their website and lifestyle-focused visuals for social media.
Deliverables included high-quality stills, editorial-style images for Instagram, and short-form video content such as Reels — all designed to strengthen their online presence and showcase the collection in a natural, aspirational way.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Kru Clothing
Bringing a Bali-Based Clothing Brand to Life Through Content
Modelling, photography, and content creation designed to elevate Kru’s latest collection and strengthen their digital presence.
Services included:
Modelling
Content Creation
Modelling
Content Creation
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Ricks Retro
Kru Bali
Case Study : Discover Brighton
Objective:
To quit door to door sales and to scale via social media advertisements. To increase online readership and generate inbound business enquiries from local brands wanting to be featured in the magazine, ahead of launch and each new edition.
Approach:
I joined the Discover Brighton team at the pre-launch stage, working closely with the founder, sales team, and content writers to align marketing with their vision for growth.
On social, I established a consistent content strategy to introduce the brand, build anticipation, and spotlight local culture in a way that resonated with both readers and potential advertisers.
For paid social, I developed a dual-targeting strategy using Meta Ads. The first campaign focused on brand awareness, driving traffic from local readers and building credibility. The second focused on lead generation, targeting business owners in Brighton and surrounding areas who would be ideal for magazine features.
This shift in strategy directly supported the sales team, who were previously relying on manual, door-to-door outreach and offering steep last-minute discounts to fill pages. With paid ads in place, 70% of the feature spaces in the next issue were filled from inbound enquiries during the very first campaign.
70% of features filled through inbound leads alone
Before paid ads, the team relied on door-to-door selling and last-minute discounting to fill space. After launching the first campaign, 70% of the next issue’s features were filled through inbound leads alone.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Discover Magazine
Launching a Local Magazine With Strategy.
From door-to-door sales to digital demand, I helped Discover Brighton shift to a scalable, strategic model through paid ads and social media marketing.
ServicSocial Media Management
Paid Social Ads.
Paid Social Ads.
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Case Study : Ricks Retro
Objective:
To increase online visibility and drive targeted traffic to the website by reaching vintage-loving consumers through Meta Ads. The goal was to grow brand awareness, boost engagement, and ultimately convert clicks into sales through interest-led targeting and creative that highlights the brand’s nostalgic, one-of-a-kind style.
Approach:
With hundreds of one-of-a-kind vintage pieces being uploaded daily to their website, Beyond Retro wanted to drive more consistent traffic, turn casual browsers into loyal customers, and stand out in a crowded online market. Their goal was to amplify visibility, increase conversions, and connect with vintage-loving audiences through highly targeted paid social campaigns.
We developed a full-funnel paid ad strategy, beginning with top-of-funnel campaigns focused on broad interest-based targeting — including vintage fashion lovers, sustainable shoppers, and trend-focused Gen Z audiences. Ad creative leaned into the brand’s nostalgic identity, using bold visuals, throwback styling, and curated outfits that resonated with the target demographic.
At the middle and bottom of the funnel, we implemented retargeting campaigns for website visitors, product viewers, and abandoned carts. These campaigns featured urgency-driven messaging and styled lifestyle content to re-engage potential buyers and drive conversions. Ad performance was tracked closely, with regular creative refreshes to maintain engagement and ensure consistent return on ad spend.
Discover Brighton
Lounge Underwear
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Ricks Retro
Driving Conversions for the UK’s Most Iconic Vintage Brand
With hundreds of new pieces dropping daily, we used strategic paid ads to turn browsers into buyers, and bring a new wave of vintage lovers to Beyond Retro’s online store.
Services included:
- Paid Social Ads.
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TaxHoot
Ricks Retro
Objective:
To source and coordinate a large-scale influencer activation for the #FeelYourBreast campaign, encouraging mass participation and visibility across social media — with the ultimate goal of spreading awareness and driving donations.
Approach:
About the campaign:
Lounge Underwear is a UK-based lingerie brand known for its powerful campaigns and strong brand identity. For Breast Cancer Awareness Month, they partnered with CoppaFeel! to launch their #FeelYourBreast campaign — an initiative designed to spark conversation and raise both awareness and donations.
I sourced and coordinated over 100 influencers to participate in the campaign, ensuring diversity, brand alignment, and audience relevance. Each influencer was provided with clear creative direction: to post a topless photo with a bedsheet covering their chest, featuring the hashtag #FeelYourBreast written across it — creating a unified, impactful visual message.
What made the campaign especially powerful was the synchronised launch — every influencer posted at the exact same time on the same day, resulting in a massive wave of visibility that dominated social media feeds and trended across platforms. This unified execution amplified awareness and created a collective moment of impact that couldn’t be ignored.
The brands most viral campaign to date
The campaign raised an impressive £128,513 for breast cancer awareness — and thanks to our coordinated influencer rollout, it became Lounge Underwear’s most viral campaign to date, with the hashtag and visuals reaching millions within hours of launch.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Lounge
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A Viral Movement for a Meaningful Cause
Over 1000 influencers, one powerful message, we helped Lounge Underwear dominate social media with their largest awareness campaign to date.
Services included:
- Influencer Marketing
Case Study : Lounge Underwear
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Champo Hair
Lounge
Objective:
To generate high-quality leads for tax rebates by launching a full digital marketing strategy from scratch, before the business had even gone live.
Approach:
Social Media Management
I established TaxHoot’s social presence across Instagram, Facebook, and LinkedIn, building trust, educating the audience, and positioning the brand as credible and approachable in an industry often seen as complex. Through platform-specific strategies and consistent messaging, I helped drive awareness and engagement ahead of launch, creating a foundation for ad performance and organic growth.
Content Creation
I crafted educational and conversion-focused content tailored to PAYE employees, TaxHoot’s ideal audience. This included breaking down tax rebate eligibility in simple terms, creating trust-building visuals, and developing strong hooks that encouraged clicks, shares, and enquiries. Content pillars were mapped to support each stage of the funnel: awareness, consideration, and conversion.
Photography & Videography
I produced high-quality visual content that reflected the brand’s fresh, friendly tone, including lifestyle photography, Reels, and talking-head videos. These assets were used across organic channels and ad campaigns, ensuring visual consistency and professionalism while making tax services feel more accessible.
Paid Advertising (LinkedIn & Meta)
I developed and launched TaxHoot’s paid ad strategy from the ground up — with a strong focus on LinkedIn for targeting high-income PAYE workers and Meta for broader reach. In just the first month, my LinkedIn campaign generated 384 leads, helping the business surpass its first-year target within 3 months. To date, I’ve delivered over 6,715 leads, with a 35% conversion rate, and each customer acquisition valued between £1,000 and £3,000 — demonstrating consistent, high-impact results.
I relocated to London for a Near Six-Figure Salary at 24.
I joined TaxHoot as the very first hire, initially as a freelancer, and was later offered a near six-figure salary as Marketing Director - a position I accepted, which led me to relocate to the prestigious Canary Wharf.
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Conversion Rate
0+
Leads Generated
0
Per Customer Acquisition
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
TaxHoot
How a great lead generation strategy made this company an overnight success
I joined TaxHoot as the very first hire as a freelancer and later was offered near a 6 figure Marketing Director role, leading the brand’s growth through expert content, paid ad strategy, and high-converting lead generation.
Services included:
- Social media mangement
- Content creation
- Photography and videography
- Paid advertising on LinkedIn and Meta
View my full portfolio
Case Study : TaxHoot
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
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Case Study : Champo hair
Objective:
Champo is a luxury hair care brand that partnered with me to create content for their Valentine’s Day campaign. The goal was to produce couple-focused visuals that felt natural, intimate, and on-brand — helping humanise the product and spark emotional engagement around the holiday.
Tegen Accessories
TaxHoot
Gallery:
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Champo Hair
Bringing Romance to Hair Care: Valentine’s Day Content with a Twist
Creating engaging, love-themed visuals that blended beauty, storytelling, and connection, all in time for Champ’s Valentine’s Day campaign.
Services included:
- Content Creation
- Influencer Marketing
View my full portfolio
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NewLook
Champo
Objective:
Tegen Accessories brought me on board to lead the creative direction and production of high-impact lifestyle content for the launch of their new summer collection, designed to boost engagement across their social platforms and visually reflect the brand’s elevated yet effortless aesthetic.
Approach:
I took a 360° approach to the creative direction, managing the full pipeline from concept to execution.
This included sourcing professional models and photographers aligned with the brand’s visual identity, producing detailed vision boards to guide styling and mood, and overseeing all aspects of shoot logistics and on-set art direction. With Brighton as the backdrop, I strategically selected locations that complemented the collection’s summery, coastal elegance, ensuring every asset felt aspirational yet authentic. By marrying creative insight with commercial intent, I delivered a bank of timeless lifestyle assets that not only showcased the products beautifully but also aligned seamlessly with Tegen’s digital strategy.
The content was then used across Tegen Accessories social media, website and email marketing materials.
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Bringing the Summer Collection to Life with Scroll-Stopping Content
A full-service creative shoot that elevated Tegen Accessories’ seasonal launch through storytelling, strategy, and standout visuals.
Services included:
- Content creation
- Photography
- Modelling
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Tegen Accessories
View my full portfolio
Case Study : Tegen Accessories
Case Study : NewLook
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
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Objective:
New Look brought me on to support a Brighton-based influencer campaign for their new Brighton store launch, aimed at driving awareness, social buzz, and boosting local brand visibility.
Summer Fridays
Tegen Accessories
Approach:
I developed and executed a hyper-local influencer activation strategy, sourcing 50 Brighton-based creators whose content and audiences aligned with New Look’s target demographic. Each influencer received a personalised invitation to the store launch, which included an exclusive shopping experience (choosing up to five complimentary items), access to styling areas, and participation in on-site competitions and giveaways for their followers.
To maximise impact, I briefed each influencer on deliverables, ensuring brand alignment across Instagram Stories and feed content. My involvement extended to onsite management and content direction, making sure every detail—from in-store styling moments to UGC—was captured in a way that felt authentic and aspirational.
Following the campaign’s success, I was retained by New Look for ongoing content creation across their seasonal launches, including features on my own fashion-focused social media platforms.
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From High Street to High Engagement: A Local Influencer Campaign That Delivered Big
How in-person influencer marketing powered a measurable spike in New Look’s Instagram traffic and led to an ongoing partnership.
Services included:
- Content creation
- Influencer marketing
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
NewLook
View my full portfolio
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
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Objective:
I supported Summer Fridays’ existing influencer marketing team in amplifying the launch of their Lip Butter Balm Collection, now one of the brand’s most iconic and viral products to date. The goal was to increase organic video content, strengthen product visibility, and spark authentic social buzz through curated, lifestyle-driven placements.
Victoria Payne Travel
NewLook
Approach:
Working closely with Summer Fridays’ internal team, I sourced and managed a group of 200 UK-based beauty and lifestyle creators whose tone, audience, and aesthetic aligned with the brand’s effortless, elevated style.
Each creator received a brief encouraging natural, summer-inspired content — with suggested placements like on an airplane, inside beach bags, part of a "day-to-night" routine, or casually in an airport tray. The now-viral airport tray placement quickly gained traction, inspiring a wave of creators to replicate the moment organically — fuelling product visibility far beyond the original campaign.
I oversaw the full influencer coordination process of my influencers, from outreach and briefing to content tracking and delivery, ensuring timely posting, brand alignment, and maximum momentum across TikTok and Instagram.
The result: a wave of aspirational UGC, viral organic trends, and sustained visibility that helped cement the Lip Butter Balm Collection as a social media favourite and cult-status product.
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Viral Visibility for Summer Fridays’ Most Iconic Launch Yet
Supporting the brand’s powerhouse influencer team with smart creator sourcing and organic product placement — driving viral traction and amplifying the Lip Butter Balm Collection across TikTok and Instagram.
Services included:
- Content creation
- Influencer marketing
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Summer Fridays
View my full portfolio
Case Study : Summer Fridays
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Monica Vinader
Summer Fridays
Objective:
In partnership with Rust Studios, I was brought in to elevate the digital presence. Our mission was to refresh the brand’s visual identity and manage its Instagram content to reflect its luxury positioning and attract a discerning audience.
Approach:
Working closely with Victoria and the Rust Studios team, we developed a cohesive and elevated content strategy that aligned with her bespoke, service-led approach to travel. I curated a high-end visual direction that spoke to aspirational travellers while maintaining a personal, human touch that reflected Victoria’s one-to-one service model.
Our strategy was twofold: first, to establish a strong visual brand identity by sourcing, editing, and creating content that felt editorial yet approachable; and second, to develop a posting rhythm and tone of voice that communicated authority, exclusivity, and warmth.
From destination spotlights to behind-the-scenes glimpses into Victoria’s planning process, the content strategy was designed to spark trust and inspiration—positioning the brand as both knowledgeable and deeply connected within the luxury travel space
Featured in Forbes
Victoria Payne Travel was recently featured in Forbes, with her article "Why the Athenian Riviera Is the Place to Visit This Summer" now live on the platform. A major moment of industry recognition and a proud milestone for the brand.
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Victoria Payne Travel
Elevating a Luxury Travel Brand Through Visual Storytelling and Social Strategy
A refreshed Instagram presence for Victoria Payne Travel—designed to match the sophistication of the experiences she curates.
Services included:
- Social Media Management
- Content Creation
View my full portfolio
Case Study : Victoria Payne Travel
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
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Objective:
I worked with Monica Vinader to execute a Christmas influencer gifting campaign designed to drive organic reach, festive engagement, and increased product desirability during the peak holiday shopping season.
Shein
Victoria Payne Travel
Approach:
I developed and managed a strategic gifting campaign that connected Monica Vinader’s Christmas collection with 50 handpicked influencers in the fashion, lifestyle, and beauty space. Each influencer received a curated gift, selected to resonate with their personal style and audience, alongside a brief encouraging them to create one festive TikTok or Instagram Reel featuring the product.
To ensure consistency and quality, I led the influencer communications end-to-end—setting expectations around visual style, brand tone, and deadlines. The campaign was timed to roll out gradually throughout the holiday period, maximising visibility and staying top of mind during key shopping windows.
The result was a stream of authentic yet aspirational UGC that not only showcased the collection beautifully, but also contributed to wider brand awareness at a critical point in the retail calendar.
The campaign reached an estimated 850,000 organic impressions, with strong engagement across content that seamlessly blended holiday sentiment, storytelling, and style—proving that thoughtful influencer partnerships can drive real brand impact without paid spend.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Monica Vinader
Gifting with Intention: A Holiday Influencer Campaign for Monica Vinader
A high-impact Christmas campaign that turned 50 influencer partnerships into elevated, on-brand storytelling across TikTok and Instagram.
Services included:
- Content creation
- Influencer marketing
View my full portfolio
Case Study : Monica Vinader
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
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Weekly Content Planner
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“Content That Converts” Mini Guide
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Objective:
A long-term influencer gifting campaign designed to keep the brand consistently visible across social media through a steady flow of organic, on-brand video content. The goal: source influencers who not only drive views but also have the potential to become long-term brand partners.
Bright Bikini
Monica Vinader
Approach:
Over a two-year period, I developed and maintained an end-to-end influencer acquisition and activation strategy for SHEIN, sourcing over 200 creators across fashion, lifestyle, and beauty niches. I carefully matched influencers with SHEIN’s evolving collections, ensuring each creator received pieces that aligned with their personal style and resonated with their audiences.
Each influencer was briefed to deliver a high-quality TikTok or Instagram Reel, showcasing the gifted items in an authentic, visually compelling way. I managed all communications, guided creative direction where needed, and monitored deliverables to ensure quality and consistency at scale.
Many of the creators I sourced went on to secure ongoing monthly partnerships with the brand, a testament to the strength of the match and the success of the content delivered. My work helped SHEIN build a reliable, high-performing content engine powered by real people with real influence.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Shein
Scaling Influencer Success: A Long-Term Creator Strategy for SHEIN
200+ influencers, 2 years of partnership, and an ongoing pipeline of content that keeps the brand front of mind across TikTok and Instagram.
Services included:
Content creation
Influencer marketing
View my full portfolio
Case Study : Shein
Your Ultimate Guides to Social Media Marketing
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Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
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Objective:
Bright Bikini approached me to create visually striking, high-converting content to showcase their latest swimwear collection ahead of summer. The campaign’s success led to an ongoing monthly partnership, with continued content delivery across seasons.
Elemis
Shein
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Bright Bikini
Sun, Style & Strategy: Building a Bikini Brand Through Consistent Creative
How high-quality content creation helped Bright Bikini build brand buzz and establish a long-term visual identity ahead of peak summer season.
Services included:
- Content creation
- Photography
- Modelling
View my full portfolio
Case Study : Bright Bikini
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
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Free Resources
Weekly Content Planner
FREE
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“Content That Converts” Mini Guide
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7-Day Instagram Reboot Challenge
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Objective:
I managed a long-term influencer gifting campaign aimed at boosting organic awareness and engagement for their award-winning skincare products. The goal was to identify and activate influencers who could authentically communicate the brand’s luxury positioning while driving ongoing social visibility through high-quality video content.
Pretty Little Thing
Bright Bikini
Approach:
I curated and led a year-long influencer marketing strategy for Elemis, carefully sourcing over 120 creators in the beauty, skincare, and wellness spaces. Each influencer was gifted a tailored product package and briefed to create one TikTok or Instagram Reel highlighting their genuine skincare routine using Elemis.
My hands-on approach ensured brand alignment at every touchpoint—from creator selection and communication to content quality checks and campaign tracking. The focus wasn’t just on reach, but on securing creators who embodied the Elemis ethos and could build long-term brand trust with their audiences.
This attention to detail led to dozens of influencers converting into ongoing monthly collaborators, establishing a dependable network of skincare advocates and a library of evergreen content.
Over 1.5 million organic impressions generated, with influencers regularly reporting high engagement and product sell-through—proving that consistent gifting with the right creators delivers far beyond the unboxing.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Elemis
Glowing Results: Long-Term Influencer Strategy for Luxury Skincare Brand Elemis
120+ creators activated over one year, turning gifted products into a stream of high-impact content and brand loyalty.
Services included:
- Content creation
- Influencer marketing
View my full portfolio
Case Study : Elemis
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
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Free Resources
Weekly Content Planner
FREE
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“Content That Converts” Mini Guide
FREE
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7-Day Instagram Reboot Challenge
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Objective:
Since 2019, I’ve worked with PrettyLittleThing as a content creator and helped connect them with 100+ aligned influencers for Instagram campaigns. I also participated in brand events, including two visits to their London pop-up store.
Privé Luxury Travel
Elemis
Approach:
My involvement with PrettyLittleThing evolved from sponsored influencer campaigns to hands-on support with their wider content and creator strategy. I produced a range of branded fashion content for Instagram, showcasing seasonal edits in lifestyle settings that aligned with their Gen Z audience.
In addition to content creation, I sourced and briefed over 50 fashion and lifestyle influencers who matched the brand’s aesthetic and audience — ensuring consistency in tone, visual quality, and engagement. This expanded the reach of their campaigns while keeping content organic and creator-led.
I also took part in in-person activations, including PLT’s London pop-up, which offered an opportunity to generate live content, connect with the community, and deepen brand visibility.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Pretty Little Thing
Long-Term partnership Meets Strategic Content for PrettyLittleThing
From creator to collaborator, supporting PrettyLittleThing’s influencer strategy through curated content, creator sourcing, and campaign activations.
Services included:
- Content creation
- Influencer marketing
View my full portfolio
Case Study : Pretty Little Thing
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Boohoo
Pretty Little Thing
Objective:
In collaboration with Rust Studios, I was brought in to shape and manage the social media presence of Privé Luxury Travel. The objective was to bring the brand to life visually and verbally—through refined content creation, curated imagery, bespoke asset design, and copywriting that reflected the brand’s elevated tone and luxury travel ethos.
Approach:
I worked closely with the Rust Studio team to translate the vision into a cohesive digital identity that radiated sophistication and escapism.
This included developing and maintaining a distinct brand voice, refining the visual aesthetic, and building a content ecosystem that matched the exclusive, tailored nature of the Privé travel experience.
With full responsibility for content strategy and social management, I sourced imagery, designed high-end visual assets, and wrote compelling, brand-aligned copy to captivate an audience of aspirational travellers.
Every post, caption, and creative asset was crafted to elevate the brand’s positioning and drive home its promise of bespoke, once-in-a-lifetime travel experiences.
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Prive Luxury Travel
Crafting Escapism: Building a Luxury Travel Brand Through Visual Identity & Storytelling
From brand positioning to bespoke content, we transformed Privé Luxury Travel’s digital presence into a seamless extension of its high-end offering.
Services included:
Social Media Management
Content Creation
View my full portfolio
Case Study : Prive Luxury Travel
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
Coming Soon
Free Resources
Weekly Content Planner
FREE
Download Now
“Content That Converts” Mini Guide
FREE
Download Now
7-Day Instagram Reboot Challenge
FREE
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Objective:
In 2019, I joined Boohoo as a student brand ambassador on a long-term contract, creating ongoing Instagram and TikTok content to engage a younger audience and build brand loyalty through relatable, style-focused content.
Therapie Clinic
Privé Luxury Travel
Approach:
As part of Boohoo’s Student Ambassador Program, I focused on creating highly relatable, trend-driven content that spoke directly to a student audience. My content strategy was built around key lifestyle moments — from what to wear to lectures and the library, to night-out looks and cosy outfits for study days.
Each post was styled to reflect Boohoo’s fashion-forward edge while remaining accessible and authentic to my university lifestyle. I maintained consistent brand visibility across my platforms, blending fashion content with day-in-the-life storytelling to build genuine engagement and influence among my peers.
This campaign helped establish Boohoo as a leading student fashion brand on campus, with my content consistently generating high engagement and influencing direct peer purchases, proving the power of authentic, lifestyle-led ambassador marketing.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
BooHoo
Official Boohoo Brand Ambassador and 6 Years of Creating for Boohoo.
From Student Ambassador to Long-Term Creator 6 Years of Representing Boohoo Online and On-Campus
Services included:
- Content creation
- Brand Ambassador
View my full portfolio
Case Study : Boohoo
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Le Pirate
Boohoo
Objective:
I worked with Thérapie Clinic to promote the launch of two new treatments, EmSculpt and Core to Floor, in collaboration with Laura Whitmore. I attended their exclusive, invite-only Pilates event to support the launch, and created a multi-part content series documenting my personal EmSculpt journey across six sessions.
Approach:
I worked with Thérapie Clinic to promote the launch of two new treatments, EmSculpt and Core to Floor, in collaboration with Laura Whitmore. I attended their exclusive, invite-only Pilates event to support the launch, and created a multi-part content series documenting my personal EmSculpt journey across six sessions.
Post-event, I developed a two-month content series centred around my own EmSculpt experience — producing reels, testimonials, and story updates that tracked my results in real time. This personal and transparent approach helped educate my audience, increase interest in the treatments, and drive enquiries back to the clinic.
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Thérapie Clinic
Inside the Launch of Thérapie Clinic’s Most Anticipated Treatments
From event coverage to content series, I worked with Thérapie Clinic to promote their EmSculpt and Core to Floor treatments through authentic influencer marketing and real-time results.
Services included:
- Services included:
Content Creation
View my full portfolio
Case Study : Thérapie Clinic
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Swoon
Therepie Clinic
Objective:
To create versatile, high-quality content across multiple Le Pirate locations that reflected the brand’s island aesthetic, supporting their marketing across social media, email, paid ads, and website.
Approach:
Over the course of four weekends, I visited each Le Pirate hotel — Gili Meno, Nusa Ceningan, and Nusa Penida — to capture content that showcased the brand’s relaxed, barefoot-luxury feel.
The content strategy blended:
This multi-format content was tailored for use across platforms — from scroll-stopping Instagram Reels and story clips to ad-ready visuals and web banners — all designed to drive bookings and brand engagement.
The content strategy blended:
- Professional photoshoots to highlight key property features and room types
- iPhone content for a more casual, behind-the-scenes feel
- Drone footage to showcase the breathtaking locations and beach-front appeal
- Lifestyle moments that told a visual story of slow, sunny island living
This multi-format content was tailored for use across platforms — from scroll-stopping Instagram Reels and story clips to ad-ready visuals and web banners — all designed to drive bookings and brand engagement.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Lé Pirate
Capturing Island Escapism for Lé Pirate’s Coastal Hotel Collection
A four-weekend content partnership across Gili Meno, Nusa Ceningan, and Nusa Penida, designed to bring Le Pirate’s laid-back, beachy lifestyle to life across social media, paid ads, and beyond.
Services included:
Content creation
Photography & Videography
Content creation
Photography & Videography
View my full portfolio
Case Study : Lé Pirate
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
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Weekly Content Planner
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Objective:
To elevate Swoon’s digital presence through strategic social media management, lifestyle-driven content, and influencer collaborations - helping to drive customers, online engagement, and brand recognition.
Chi Chi Clothing
Le Pirate
Approach:
I managed Swoon’s day-to-day social media presence, crafting a content strategy that reflected the brand’s fun, premium, and community-focused identity. This included:
Graphic design and content planning to create an eye-catching, cohesive feed. On-location photoshoots to showcase product launches, seasonal flavours, and behind-the-scenes action. UGC-style content captured during in-store visits to reflect real, organic moments. Influencer invitations and activations to bring new audiences through the door and spark local buzz. TikTok creation and strategy to reach a wider, trend-driven audience with short-form, high-engagement content
The focus was on blending polished visuals with playful, on-brand storytelling to make the content feel as irresistible as the product itself.
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Portfolio List
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Swoon
Serving Strategy with Every Scoop: A Bold Digital Makeover for London’s Beloved Gelato Spot
Managing Swoon’s social presence with fresh content, influencer activations, and in-store storytelling designed to capture the joy of gelato, one post at a time.
Services included:
Social Media Management
Content creation
Influencer marketing
Social Media Management
Content creation
Influencer marketing
View my full portfolio
Case Study : Swoon
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
Coming Soon
Free Resources
Weekly Content Planner
FREE
Download Now
“Content That Converts” Mini Guide
FREE
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7-Day Instagram Reboot Challenge
FREE
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Objective:
To support Chi Chi Clothing’s summer campaign by sourcing aligned influencers and producing romantic, on-brand content for use across social, web, and paid channels.
AMA Solutions
Swoon
Approach:
I set up a influencer collaborations by connecting Chi Chi with 50 creators from my personal network who aligned with the brand’s feminine, elevated aesthetic. Each influencer was styled in a summer look and briefed to produce content that felt light, floral, and aspirational — capturing the spirit of the season.
Alongside the influencer rollout, I created original content for Chi Chi’s in-house use — including styled images and campaign-ready visuals designed around floral elements, soft lighting, and outdoor settings. The result was a cohesive, scroll-stopping set of assets that not only aligned with Chi Chi’s brand but elevated their summer storytelling across platforms.
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Portfolio List
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Chi Chi Clothing
Seasonal Storytelling for Chi Chi’s Summer Campaign
From sourcing 50 creators to crafting bespoke visuals, I delivered a campaign full of floral charm and high-performing content for Chi Chi’s seasonal marketing.
Services included:
- Content creation
- Influencer marketing
View my full portfolio
Case Study : Chichi clothing
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
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Free Resources
Weekly Content Planner
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“Content That Converts” Mini Guide
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7-Day Instagram Reboot Challenge
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Objective:
AMA approached me to design a website that not only simplified the customer journey but also visually aligned with their refined brand identity. The goal was to create a digital space that felt as elevated and trustworthy as the services they provide.
TTC Group
Chi Chi Clothing
Approach:
I began with a deep dive into AMA’s brand values and target clientele, ensuring every design choice was intentional and reflective of their high-end positioning. From typography and color palette to page flow and UX design, every element was selected to evoke trust, prestige, and ease.
I integrated subtle luxury cues — from editorial-style layouts to bespoke iconography — while prioritizing clear navigation and mobile responsiveness. The result is a polished, intuitive website that doesn’t just communicate what AMA does, but how they make their clients feel: secure, respected, and in expert hands.
Drawing inspiration from timeless luxury brands like Ralph Lauren, Soho House, and classic country clubs, we developed a site that radiates quiet confidence, exclusivity, and professionalism — perfectly mirroring AMA’s client experience.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
AMA Solutions
Designing a Digital Presence that Embodies Luxury, Trust, and Sophistication
Crafted an elegant, user-focused website for AMA Accounting that seamlessly blends high-end aesthetics with streamlined functionality.
Services included:
- Website Design
View my full portfolio
Case Study : AMA Solutions
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
Coming Soon
Free Resources
Weekly Content Planner
FREE
Download Now
“Content That Converts” Mini Guide
FREE
Download Now
7-Day Instagram Reboot Challenge
FREE
Download Now
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Objective:
TTC partnered with me to completely rebrand and redesign their website. The goal was to simplify content, introduce a brighter, more interactive design, and refine their tone of voice. We aimed to strike the right balance between playful and professional to reflect their culture and expertise.
Steves Windows
AMA
Approach:
We began by stripping back the complexity of TTC’s existing site, focusing on clear navigation, concise copy, and engaging user journeys. A new brand identity was developed — featuring vibrant visuals, animated interactions, and a refreshed tone that feels both approachable and credible.
Every design choice was intentional, crafted to elevate TTC’s digital presence while maintaining a sense of warmth and human connection. The result is a website that feels fresh, confident, and distinctly TTC.
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Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
TTC Group
Rebranding TTC with a Bold, Interactive Website That Balances Professionalism and Personality
Designed a vibrant, simplified, and engaging digital presence for TTC, blending playful elements with professional credibility to reflect their evolving brand identity.
Services included:
- Website Design
View my full portfolio
Case Study : TTC Group
Your Ultimate Guides to Social Media Marketing
The tools, templates, and training to make social media work for your brand, not the other way around.
Looking to DIY your socials with strategy? Explore my collection of digital products — from free resources to starter packs and advanced trainings. Whether you’re just starting out or ready to level up, you’ll find tools designed to help you show up online with clarity, confidence, and consistency.
I’m Ready to DIY
Coming Soon
Free Resources
Weekly Content Planner
FREE
Download Now
“Content That Converts” Mini Guide
FREE
Download Now
7-Day Instagram Reboot Challenge
FREE
Download Now
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Objective:
Steve’s Windows partnered with me to revamp their outdated WordPress site, which lacked mobile compatibility, used poor stock images, and didn’t reflect their full services or professional reputation. We created a clean, user-friendly website with a full photoshoot and clear messaging to align with their brand.
TTC Group
Approach:
The project began with a strategic content audit and competitor analysis to identify service gaps, UX issues, and opportunities to elevate the brand online. We restructured the entire site for clarity and usability, implementing mobile-first design principles to ensure smooth navigation across all devices.
To replace the stock imagery and elevate visual credibility, I directed a custom brand photoshoot, capturing Steve’s team in action. Clean layouts, simple calls-to-action, and polished copywriting brought the brand to life, resulting in a professional website that builds trust and drives enquiries.
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Portfolio List
Take a peak inside my client portfolio
A selection of past campaigns and client work, shaped by experience, led by strategy, and built to connect with purpose.
Steves Windows
Transforming a Local Service Brand with a Clean, Professional Digital Presence
Redesigned an outdated website into a modern, mobile-optimised platform that reflects Steve’s Windows’ commitment to quality, reliability, and professionalism.
Services included:
- Website Design
- Photoshoots
